![]() There’s also a standard package available: The ‘Fully Loaded Package’ is now available on the Lily drone website for $799, although customers who order one before September 1st will receive $300 off their purchase. It can also track a subject and take off with one touch. The Lily Next Gen is now foldable, capable of filming in 4k and has a smart hover function should the pilot lose connection. So what does the new Lily Next-Gen offer pilots previously burned by the Lily brand? For starters, its specs appear to have been upgraded compared with the original drone: This allows us to fully integrate latest and safest technology into the product and provide a product that industry can count on. We have been in business since 2003 (way before even big players such as DJI) and have solid foundation of drones and robotics industry. Mota Group is a American company headquarter’ed in San Jose, California. We are just getting started! What is Mota Group? We also improved the functions significantly. Mota Group acquired assets of Lily and created this drone based on the very same basis Lily was on: Simplicity, Function, and Making a Difference. ![]() The original Lily drone was a crowdfunding project that unfortunately did not succeed. The result is a new Lily drone, the Lily Next-Gen, which is already available to order and will ship from Mota within one month.Īny confusion between the what and the who behind the new Lily drone is cleared up in the FAQs on the website: What happened to the original Lily Robotics Project? It’s just a little strange that the brand has been taken over without much of a word as to how it happened. Second, the branding rights appear to have included Lily’s social media platforms, which have substantial audiences – even if they are made up of unsatisfied, angry customers.Īnd third, the publicity alone that will arise from taking over the Lily trademark will probably bring more attention than Mota’s products usually receive. That’s a valuable collection of names for any drone manufacturer. ![]() First, as part of the auction, Mota bought the customer information of those who committed to the Lilt campaign. Regardless, Mota has decided to re-purpose the Lily brand with its own new drone. For the thousands of people who paid to pre-order the Lily that never arrived, you’d imagine that seeing the brand come back to life would be a sure way create anger and tension pretty quickly. It’s not immediately obvious why a drone manufacturer would want to align itself with a brand synonymous with failure, malpractice and unreliability. The matter of the branding rights is more peculiar. Although the Lily never made it to market, working prototypes had come to fruition and even if the technology wasn’t perfect, it was something. ![]() You can understand why GoPro came in with a bid for the patents. So What is Mota Doing With the Branding Rights? ![]()
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